Greg Brown
[Malcolm] Gladwell promised readers mastery of the complex and competitive world around them, if only they would accept the facile conclusions he extrapolated from the findings of the many endearingly eccentric, iconoclastic scholars and researchers who were busy applying the scientific method to the investigation of everyday living.

Maureen Tkacik, writing “Gladwell for Dummies” in The Nation. It’s a pretty sweet burn.

For all of Gladwell’s feints towards complexity, he always treats the world as amenable to both metaphor and science, understandable using our current cognitive tools and a little bit of hard work. It’s a fundamentally optimistic view, almost a throwback to the America in the ’60s when we imagined a world advanced by scientific inquiry - every problem the opportunity for a solution - all encompassed within a generation or two.

For all the assumptions that Gladwell goes through the motions of upending, he leaves intact our faith in the current course, running through a process of textual inquiry more palliative than curative.

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